SJTV Feature: The Bonita

Our Most Popular Bait is On Sale Now for a Limited Time

Premium Plastics

You Find 'Em, We Catch 'em

Panfish Plastics

Some of the Softest on the Market

LIMITED TIME SALE: Score 20% Off the Bonita!

Featured on the latest episode of the Sportsman's Journal TV, our Bonita minnow is on sale for a limited time! One of our tried-and-true profiles that performs well on BOTH the open and hardwater. Get it now for a deal!

The Perfect Pair

Widow Maker Lures

Get everything you need at one checkout and save on shipping when you grab some of the best tungsten jigs on the market from Widow Maker Lures to pair with our premium panfish plastics.

SEE IT IN ACTION

The A-Bomb

Our A-Bomb is a game-changer when you're faced with finicky fish. Watch this ultimate, finesse ice fishing plastic in action on SJTV as Tyler and Sara turn over some finicky slabs after dark.

Learn More

Custom, Proprietary Formula

Our baits are made with a custom plastic blend for the ultimate softness that creates the most lifelike movement underwater possible.

Veteran-Owned & Handmade in the USA

We are a small business owned by proud US Military Veterans and hand-pour and package our premium fishing plastics right here in the United States.

Proud to Give Back & Support Non Profits

We strongly believe in the importance of giving back are are proud supporters of many non-profit organizations and events.

Freedom Baitz Logo Hoodie Gray Logo Trucker Hat Tungsten Whirly Bug A6 Intruder Javelin

What's New?

Always Innovating

At Freedom Baitz, we are always creating and testing new bait profiles or making improvements on tried-and-true styles. Check out our latest creations and shop new arrivals from Widow Maker Lures and Boujee Jigs available now.

New Arrivals

On the Blog

Early Ice Panfish Insights

Early ice is one of the easiest times of the season to find panfish as they're often hanging among the last of the live weeds. We break down the best plastics and lure pairings to effectively target these skinny water fish.

Learn More

Bass Jigs & Plastics

Calling all southern anglers, Christmas shoppers, and bass anglers prepping for their next adventure. Shop our Boujee Bass Jigs line for the perfect pairings for our best bass plastics listed below.

Best-Selling Bass Baitz View all

NEW
Warthog
Warthog
$5.99
NEW
Seawolf
Seawolf
$4.99

Boujee Bass Jigs View all

SJTV Essential Panfish Kit LToutdoors Panfish Pounder Pack Dandy Pannie Ice Intro Kit BNFISHING Bass 'N Panfish Kit Nicole Stone Outdoors Open Water Kit

Not sure what to choose?

Shop Our Pro Kits

We've teamed up with some of the best of the Midwest to bring you their favorite Freedom Baitz picks to help you catch more fish and take the guesswork out of selecting baits & colors.

Grab kits hand-selected by the Sportsman's Journal TV duo, LToutdoors, Nicole Stone Outdoors, and more to come.

Shop Kits

Our Baitz WORK. Don't just take our word for it...

★★★★★

Solo slab beatdown. 50+ crappies almost all over 10” and up - all caught on the Bonita minnow. Those things slay!

Crappies on the Bonita Plastic
Dillon N.

Wisconsin

★★★★★

Guys. Awesome job. I've been killin panfish with the Hellcat bait. I love it. Just had to order more. Trying a couple different ones this time also. As a vet I wanted to say thank you to all who served and keep up the great work. I'll keep telling people about your baits!

Brian K.

Wisconsin

★★★★★

Just a slight snap with your rod and the Barracuda will do all the dancing you need to bring the walleyes out on the dance floor.

Walleye Fishing Plastics
Robert D.

Pro Staff Team Manager

★★★★★

For panfish it has been jigs and Freedom Baitz plastics and that’s it! Haven’t had to use live bait at all!

Slab Crappies on Soft Plastics
Taylor C.

Wisconsin

★★★★★

Just opened my order from Freedom Baitz and 10 minutes later the Sidewinder triggered a nice crappie! These baits have some insane action!

Crappie Fishing Plastics
Merle B.

Wisconsin

★★★★★

Your baits are the best on the market. I’ve caught almost every freshwater fish in Alaska with them.

Alaska Rainbow Trout Fishing Plastic
Easton

Palmer, Alaska

Lakewood Products

Your Bait Storage Problem Solved

Need a catch-all for your Freedom Baitz plastics stash? We have you covered with the best picks from Lakewood Products. The Billfold is the perfect solution for stashing all your baitz, it's super durable, and better yet - made in the USA.

Our Retailers

Find Us Near You

We are currently located in 30 retailers across the Midwest and beyond. Find us in IL, IN, IO, MI, MN, ND, PA, VA, and WI.

View The Map