New in Shop

The 2" Apache as seen on Sportsmans Journal TV

Premium Plastics

You Find 'Em, We Catch 'em
Best Panfish Plastics

Panfish Plastics

Some of the Softest on the Market

Panfish Jigs

Pair Your Baitz With Widow Maker Tungsten

Bass Baitz

Big Fish Baits & Jigs

As Seen on TV

Giant Spring Slabs on SJTV

The Sportsman's Journal TV duo put our BRAND NEW 2" Apache to work on GIANT spring slabs. Watch the episode and shop the featured bait here.

Learn More
Now Available

Widow Maker Lures

Get everything you need at one checkout and save on shipping when you grab some of the best tungsten jigs on the market from Widow Maker Lures to pair with our premium panfish plastics.

Custom, Proprietary Formula

Our baits are made with a custom plastic blend for the ultimate softness that creates the most lifelike movement underwater possible.

Veteran-Owned & Handmade in the USA

We are a small business owned by proud US Military Veterans and hand-pour and package our premium fishing plastics right here in the United States.

Proud to Give Back & Support Non Profits

We strongly believe in the importance of giving back are are proud supporters of many non-profit organizations and events.

Apache Hornet Tungsten Shimmer Jig Destroyer II Ring of Fire

What's New?

Always Innovating

At Freedom Baitz, we are always creating and testing new bait profiles or making improvements on tried-and-true styles. Check out our latest creations and shop additions from Widow Maker Lures available now.

New Arrivals
Trophy Crappie caught on the Hornet soft plastic

SHOP PRO KITS

SJTV Essential Panfish Kit

Looking for the perfect assortment of Freedom Baitz plastics for chasing panfish? Grab all of the Sportsman's Journal favorites in one easy-grab kit here.

Shop The Kit

Bass Jigs & Plastics

Calling all southern anglers, Christmas shoppers, and bass anglers prepping for their next adventure. Shop our Boujee Bass Jigs line for the perfect pairings for our best bass plastics listed below.

Best-Selling Bass Baitz View all

NEW
Seawolf
Seawolf
$4.99
NEW
Warthog
Warthog
$5.99
NEW
Ring of Fire
Ring of Fire
$4.99
NEW
Panfish, bass, and walleye plastic bait - the Hornet
Hornet
from $2.99

Walleye Favorites View all

NEW
Panfish, bass, and walleye plastic bait - the Hornet
Hornet
from $2.99
Bonita
Bonita
$3.99
SJTV Essential Panfish Kit LToutdoors Panfish Pounder Pack Dandy Pannie Kit Nicole Stone Outdoors Kit

Not sure what to choose?

Shop Our Pro Kits

We've teamed up with some of the best of the Midwest to bring you their favorite Freedom Baitz picks to help you catch more fish and take the guesswork out of selecting baits & colors.

Grab kits hand-selected by the Sportsman's Journal TV duo, LToutdoors, Nicole Stone Outdoors, and more to come.

Shop Kits

Our Baitz WORK. Don't just take our word for it...

★★★★★

Solo slab beatdown. 50+ crappies almost all over 10” and up - all caught on the Bonita minnow. Those things slay!

Crappies on the Bonita Plastic
Dillon N.

Wisconsin

★★★★★

Guys. Awesome job. I've been killin panfish with the Hellcat bait. I love it. Just had to order more. Trying a couple different ones this time also. As a vet I wanted to say thank you to all who served and keep up the great work. I'll keep telling people about your baits!

Brian K.

Wisconsin

★★★★★

Just a slight snap with your rod and the Barracuda will do all the dancing you need to bring the walleyes out on the dance floor.

Walleye Fishing Plastics
Robert D.

Pro Staff Team Manager

★★★★★

For panfish it has been jigs and Freedom Baitz plastics and that’s it! Haven’t had to use live bait at all!

Slab Crappies on Soft Plastics
Taylor C.

Wisconsin

★★★★★

Just opened my order from Freedom Baitz and 10 minutes later the Sidewinder triggered a nice crappie! These baits have some insane action!

Crappie Fishing Plastics
Merle B.

Wisconsin

★★★★★

Your baits are the best on the market. I’ve caught almost every freshwater fish in Alaska with them.

Alaska Rainbow Trout Fishing Plastic
Easton

Palmer, Alaska